Nobody Cares About Your Product (But They'll Care About You)

What if content was the most powerful business asset you weren't using?

Kathy Wang, co-founder of Press Club, did something most ambitious professionals won't: she quit her $200k a year job, with nothing lined up, and bet everything on building in public. Before she ever launched a product, she had already built an audience of 10,000 people. And when she finally posted about Press Club, one LinkedIn post brought in 60 qualified leads.

In this episode of the GenZEO Playbook, Kathy breaks down exactly how she did it and more importantly, how you can use the same playbook to grow your startup, personal brand, or creator business.

 

👉🏽 Download your playbook here: https://mailchi.mp/00ee7115a148/kathywang 

 

We get into:
- Why distribution is becoming more valuable than the product itself
- How Cathy built 10,000 followers in 6 months by posting every single day on LinkedIn
- The real reason staying in a "safe" corporate job can be riskier than quitting
- How to write cold emails and LinkedIn outreach that actually get responses
- What most founders get completely wrong when trying to earn attention
- Why Gen Z is rejecting the traditional career ladder and what they're doing instead
- How AI is changing what it means to build a product in 2025
- The LinkedIn Premium hack that saved Kathy hundreds of dollars
- Why Kathy believes being "cringe" is the actual cost of success

Whether you're a Gen Z founder, a student building your personal brand, or someone thinking about making the leap, this episode will show you how to use content as your biggest unfair advantage.

 

Find Rayyan:

YouTube: 
https://www.youtube.com/@GenZEOPlaybook   

Spotify: 
https://open.spotify.com/show/19Ens04rVPTbIla73sVxPL?si=96d802812f384582   

Apple Podcasts:
https://podcasts.apple.com/us/podcast/ai-parenting-institute-podcast/id1843665900  

LinkedIn: 
https://www.linkedin.com/in/rayyan-s-ali/   

Instagram:
https://www.instagram.com/rayyanali_api/  

Newsletter:
https://substack.com/@aiparentinginstitute 

Find Kathy:

LinkedIn:
https://www.linkedin.com/in/kathytwang/  

Instagram: 
https://www.instagram.com/kwangarooo/  

Press Club: 
https://www.pressclub.app/  

 

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